How to start selling on ERLI, Poland’s second marketplace

If you sell in the EU and you’ve been looking at Poland, you already know the shape of that market: Allegro is the gravitational centre, and everyone’s advice stops there. This post is about the Polish marketplace that usually comes up second — ERLI — and what it actually takes to start selling on it.

We sell nothing to ERLI sellers, so we can be blunt about the parts that don’t flatter it. Including the commission maths, where most English-language write-ups get it plainly wrong.

What ERLI is

ERLI is a Polish marketplace, launched in 2020. It describes itself as the second-largest marketplace in Poland — with the caveat that this framing excludes Temu and AliExpress. That’s ERLI’s own positioning, so treat it as a claim rather than a fact.

The 2025 numbers are concrete enough to work with (full-year results):

• GMV of roughly 1.8bn PLN, up 45% year on year.
• Revenue of 264.9m PLN, up 54%. Not the same figure as GMV — GMV is the value transacted on the platform, revenue is what ERLI keeps.
• 8.9m transactions and 21.6m products sold (+54%).
• Over 40m products listed and 34,000 sellers.

Traffic is where you should be careful with sources. ERLI’s own December 2025 release claims 10.3m unique users; independent measurement from Mediapanel puts it at 8.04m (wirtualnemedia.pl). Both are large. They are not the same number.

Set against Allegro, this is still a fraction of the Polish market. ERLI is not an Allegro replacement and nobody serious claims it is. It’s a second stream — which is exactly why it’s interesting to a seller entering Poland, where getting visible on Allegro without an advertising budget is close to impossible.

What actually differs from Allegro

Three real differences. “Cheaper commission” is not one of them — that gets its own section.

1. Less competition, so visibility is cheaper. With 34,000 sellers and 40m listings, listing density in many categories is thinner than on Allegro. For a seller entering Poland, that’s the meaningful part: you can test whether Polish buyers want your catalogue without first buying your way into search results.

2. Listing is free and unlimited. You pay commission only on completed orders. You can publish your entire catalogue and carry no cost until something sells. For a market-entry test, that’s the single strongest argument — the downside risk of trying is close to zero.

3. ErliPRO costs buyers nothing. ErliPRO gives free delivery on baskets from 79 PLN with a single seller, with no buyer subscription. Allegro Smart! costs the buyer 59.90 PLN a year (or 14.99 PLN monthly). That’s a structural difference: on ERLI you don’t lose a sale because the buyer never subscribed. On your side, ErliPRO requires at least one ERLI InPost delivery method enabled and the free-delivery option switched on in pricing settings.

Registration, step by step

Registration starts at erli.pl/sprzedawcy, behind a button reading “Mam firmę - chcę sprzedawać” — “I have a company, I want to sell.” ERLI is business-only; there’s no private-seller route.

1. Company details. Polish NIP (tax identifier) and REGON (statistical number) are entered manually, along with address and contact data. Have a settlement bank account ready.
2. Verification. ERLI reviews the account. Realistically this takes one to a few business days — don’t schedule a launch for the day you register.
3. Delivery methods. Configure shipping and pricing. If you want ErliPRO, this is where you enable ERLI InPost delivery and the free-delivery option.
4. Settlement and invoicing data. Standard: invoicing details for the commission invoice, bank account for payouts.
5. First listings. Start with a dozen or so products from one category and see how they convert before pushing the whole catalogue.
6. Optional: paid package and ErliPRO. You don’t have to decide at signup. The free tier is enough for a market test.

One practical shortcut if you already sell on Allegro: ERLI accepts category and parameter identifiers from Allegro’s taxonomy. If your catalogue is already mapped for Allegro, you don’t walk the category tree a second time.

ERLI sells to Polish buyers, so plan for Polish: listings, product descriptions and customer messages all land in front of a Polish-speaking audience. That’s the honest friction for a seller based elsewhere — budget for someone who writes the language, at least for setup and customer service.

ERLI Shop and ErliPRO — worth paying for?

ERLI Shop costs 99.90 PLN per month, with the first month free. It includes a shop page with its own subdomain, a shop page builder, 50% off Google Ads, sales and technical support, and “ERLI Campaigns worth 3,000 PLN.”

Read that last item carefully: it’s six vouchers of 500 PLN each toward campaigns, not 3,000 PLN in cash and not a commission rebate. Its real value depends entirely on whether campaigns convert in your category.

There’s also a free Basic package. Our recommendation is boring: start on Basic, run a month of real sales through the channel, then work out whether 99.90 PLN a month pays for itself from your margin. If the category doesn’t move, no package fixes that.

ErliPRO is a different decision — no subscription, so the only question is whether your margin absorbs free delivery on baskets from 79 PLN. If your average basket sits comfortably above that, it usually does.

Commissions — the honest section

You will find English and Polish guides claiming ERLI charges “5–10% versus Allegro’s 13–15%.” That is wrong, and we don’t want you modelling a market entry on it.

ERLI’s official price list, dated 3 March 2024:

Category	Rate
Electronics	5.26%
Furniture	10.52% (capped at 292.12 PLN)
Home and garden	12.27%
Fashion and footwear	12.85% (up to 115 PLN)
Accessories	14.02% (up to 60 PLN)
Other	18%

Minimum commission is 0.15 PLN. So the range is roughly 5.26% to 18%, with tiered thresholds and caps. The catch-all “other” category — where anything without its own rate lands — is 18%, which is higher than typical Allegro rates across many categories.

There’s a second detail that catches people out: commission is charged on the final price, meaning the product price plus whatever delivery option the buyer selected. The exceptions are delivery at 0 PLN and delivery covered by ErliPRO.

The conclusion isn’t a slogan. In electronics, ERLI can be materially cheaper than Allegro. In the default category, it can be dearer. Check the rate for your specific category in the seller panel before you commit — and note that the price list we’re linking is dated 2024, so rates move.

For completeness: ERLI once ran a “Na Start” promotion offering 50% commission for six months, announced in March 2023, capped at 20,000 PLN monthly turnover and conditional on running an ERLI Campaigns campaign of at least 100 PLN net. We can’t verify whether it’s still available. Ask your account contact directly rather than assuming.

What sells on ERLI

Home and garden is the platform’s core — an earlier ERLI release put it at around 52% of platform sales, and in 2025 it was also the fastest-growing category by seller count (+24%). Fashion is growing strongly too.

ERLI’s fastest-growing categories in 2025:

• Supermarket +64%
• Culture +63%
• Automotive +60%
• Beauty +42%

If your catalogue lands in one of those, the test is cheap. If it doesn’t, it’s still cheap — listing costs nothing. Just don’t expect presence alone to generate sales in a category the platform doesn’t have buyers for.

Running Allegro and ERLI without doubling the work

This is where multichannel selling in Poland actually gets hard — the real cost of a second channel lives here, and it isn’t commission.

You have one warehouse and two panels. The last unit sells on ERLI while the Allegro listing still shows it as available. The buyer pays, you cancel, you take a negative rating — and on Allegro, ratings cost more than the single order did. At a few orders a day you can hold this together by hand. Somewhere around 20–30 orders a day you can’t, and that’s the point where most sellers abandon the second channel and blame the channel rather than the operation.

The fix is the same whichever tool you pick: a layer that maintains one authoritative stock level and pulls orders from both platforms into one queue. We wrote up how that works, and how it breaks, in how order and inventory sync actually works.

You can buy that as SaaS — BaseLinker is the default choice in Poland — which is convenient, but the bill grows with your sales and your order and customer data lives on someone else’s servers. We laid out the arithmetic in OpenLinker vs BaseLinker.

Or you can host it yourself. OpenLinker is an open-source (Apache 2.0), self-hosted platform connecting WooCommerce and PrestaShop to Allegro and ERLI: two-way inventory sync, one order queue, no per-order fee, data on your own server. Both Polish marketplaces run on the same core, so adding ERLI alongside Allegro is another integration, not a second system.

Let’s be precise about the limits. OpenLinker is alpha, pre-1.0, and self-hosting is a genuine trade — somebody maintains the server, the updates and the monitoring. You, an implementation partner, or us. In exchange, nobody meters your orders. Try the live demo on sample data before installing anything.

What to do next

• Look up your category’s rate in the ERLI price list and confirm it in the seller panel. Start with the number, not the decision.
• Register a company account at erli.pl/sprzedawcy and budget a few business days for verification.
• List a dozen products from one category on the free package before paying for ERLI Shop.
• Decide how stock stays in sync before you publish the whole catalogue — see the live demo or read how sync works.

ERLI isn’t a cheaper Allegro. It’s a cheaper place to find out whether Poland wants what you sell.